My budget for the production of the advert will be about £1500 as I have the cost of equipment and programmes.
Equipment= The equipment will be £25 per hour which will be 11 hours= 275
Programmes= Per 2 weeks £10 = £35 for all 7 weeks
£85
Promotion
I have set my self a budget of £600 which will cover the cost to promote the documentary for 2 weeks on TV also will pay you tube £250 for 2 weeks. I will be promoting on social media which will be free.
Recce Sheet
Risk Assessment
The shots I will most likely to include in my trailer is footage that comes from my documentary But in shorter sequences. I will include most camera angles for example high and low with panning for movement or tilt. The shots I will use are mostly wide angle as it covers the shot of the hall and medium long shot this helps the viewer see the whole body of the person performing the art form.
Story boards for the trailer I will be using the shots I get for the documentary
Aims of objectives
The aims and objectives for Hwa rang TSD is to create awareness of the company/brand and several products they produce also the service they provide for a martial arts company. To be able to sell their stock and attract buyers, as well as expand and grab the attention of potential customers for the brand I've chosen to make the products for. The aim of the project is to design and create several print base media products. (poster, leaflets, newspaper and billboards) in order to help the company get out to the public and help sales I will have to make the logo more professional also to make a eye catching poster so the general public will look and be interested this will attract buyers. In relation to the objective, the logo will be the main image of the company as it will represent the meaning and the content they produce. As I am thinking of making several print base media for the company which will emphasis the purpose of the company. To get through to the general public I will have to make a poster and flyer. Target Audience
The target audience for company I have decided to make my print base media for are anybody who wants to get fit and healthy however the company does target there audience 8+ and have no specific gander they aim for. The company currently looks for families who want to get fit together and healthy. They look for people who want to travel the world and learn how to protect them self's just in case something happens. The company also aims for young kids what need to learn respect and discipline. The type of people what are targeted are people in the A,B,C1 categories which means the parents will be able to pay for the service. Campaign message
The message represented in the campaign I am aiming to create my advertisement for is health and sports. The campaign will help the reader get up and go as it will advertise health sports and want you to do the same sport. They use slogans like "Best of the Best" to make you think that you will be with the best in the world. The logo is very professional and relate to sports very well. With the pressure of body image at the moment in society the reader see that the media represents that anybody can change. The mode of address on my advertising campaign will be formal and will be "teacher to pupil" as it will be giving information on the sport and how the reader can take part. Relevant legal/ Ethical issues
Copyright is a way for producers to be able to protect their work and for it not to be used with out the producer permission. I will seek permission when I need to use the work form other people however I will no need permission that much as my documentary will all be made by myself. However I will obey this right. I will do this by using a release and consent form. ASA
The ASA, Advertising Standards Authority apply advertising codes which lay down rules for the advertisers, agencies and media owners to take in consideration when producing work. They are able to remove or have amended any ads that may breach the rules. This may be done as they will see or recognize offensive material, misleading information for example alcohol, gambling, financial products and violence. I will obey these guidelines in my documentary and poster. For example one of the codes I will need to adhere to is "Harm and Offence" this is because my documentary is about fighting. My print material should not cause offence of the grounds gender, sexual orientation, religion or disability or age. Ofcom have a lot of control when it comes to adverts so I will have to make my trailer short. Ofcom will look out if there is any problems with the adverts and could decide to take it off the TV. Regulatory Bodies
The print base advertisements media such as posters, flyers, CD cover and billboards will all be rated for the audience so they can see if it is suitable for them or the parent's child. Before I release the print base media into the public the BBFC will have to look at it and give it a rating also to approve the documentary to be on TV. Campaign schedule
M2 Print Advertisement The print base advertisement for example like the posters and the flyers will be shown around different location. For example the poster can stand out to the public if it near a public area. A billboard will be one of the best ways to get the organization in a better shape. The print base advertisement will have many of the students that already fight in this certain art form. The action that we perform will be in some of the photos to make the poster or flyer interesting. The photos will all be taken in the sports hall where we all train and may be in the halls where we all wait. The flyers and posters will be distributed in the gyms and dotted around certain locations. You can also find them on social media such as Facebook and Twitter. It will be on social media for 2 months then we need to make a new one to keep the club and people updated.
The many type of chocolate that Cadbury's do are promoted on this
advertising campaign. The quote "obey your mouth" This is a promotion
technique to make you want to treat yourself.
This is a Cadbury's advert promoting the London Olympics. They have done
this to boost the sales as millions of people watch the Olympics. This is
done every 4 years near July over the summer holidays in 2012. The one on the
top right is a promotion techniques coming up to Christmas. This is done as
Christmas is a festive season and everybody likes to celebrate with a
treat. The timeframe for this is November 15th and will
end January the 2nd 2015.
A) Aims and Objectives
The main aim for an advertising campaign is to be able to promote their
product to wide range of their target audience. Cadburys do this very well as
they are an established company and already have a huge audience. One objective
for Cadburys is to make revenue for the company. Most of the time they do put
the money back into the advertising to keep the revenue coming in. The main aim
of the print based media is to captures people attention so people will buy
their products.
B) Target Audience
The target audience for this campaign is mostly anybody who likes chocolate.
Which is nearly everybody. This includes males and females at all
ages. However they do specifically target people who like a certain type
of brand. For example like Oreo biscuits. The target audience for the
product likes to eat the chocolate as a form of comfort as they eat to
feel happy. Advertising will also attract companies like supermarkets to sell
the product as it will benefit both companies. The people who would buy the
chocolate are A, B, C1 this is because they have the disposable income. However
anybody can buy the chocolate but the people who earn more will buy it more
often.
C) Representation
The ongoing theme of representation of Cadbury's is the "house
style" for example the colour of purple is seen throughout the campaign.
The colour is associated with the brand and is represented by Cadbury's in all
pieces of media. One thing that is represented well is the variety of chocolate
available in the company. Cadbury's like to promote that they are
different and love to bring out new flavours of chocolate for the public. The
representation of the staff is good as they don't specifically focus on a
gender or race as all workers are different and in there adverts they have many
different types of people to show the wide variety of people who eat their
chocolate. For example the advert that has all the different flavours and
chocolate matching the person with the colour of the chocolate. This also shows
the type of people who have the disposable income. As they target the product
to working class but Cadbury's do aim to sell for all ethnicity groups.
Cadburys aim at everyone this is shown in there media as they don't stereotype.
The high class family will probably buy the chocolate more often however they
do have some adverts based in a city which may branch out to more customers but
also they have adverts in factories which chocolate should be made in.
D) Campaign message
The
message with in the Cadbury's advert is how tasty their food is to the
audience. The main message is that the chocolate is a treat to your body.
All of the print base media I am analysing all show this as it shows how
nice the chocolate looks. With the chocolate looking so good on the print base
media it shows a good sense of accomplishment as the company is happy with
their product. Another message that they show in the campaign is that it is ok
to be different with what you like and what you choose to have. This brings out
a sense of confidence as people can be comfortable with what they. For example
the gorilla playing the drums is different and funny. The mode of
address is pupil to pupil as they are very informal on the adverts as it is
friendly. The mode of address is pupil to pupil as it is informal.
E) Audio visual
The "yes sir, lets boogie again" advert represents Cadbury's
target audience as many different ethnicity, ages, culture and
genders are used in the advert. This is done as Cadburys do not want the
reputation of being racist or sexist. The song has a great effect to
the target audience as the song has a positive vibe about it. The song is
also well known which will attract more of the target audience. The
adverts represents each person to be a different chocolate bar. This
also connotes that everybody is different and it ok to be different.
This shows that Cadburys is trying to get message to the audience that
people with different disposable income can eat the chocolate. As the
characters in the advert dance and lip sing there are many types of shot types
such as long and low angle shots to match the music. This also is the same with
the cutting between scenes to go with the beat of the music. The
transitions between each of the character has been done very well this has been
done so then the other person looks like he's doing the same movement and lip
singing at the same time. Cadburys in this advert also show off all of their
range of chocolate they provide. Cadburys like to show off their chocolate as
it is the best on the market.
The "gorilla advert" is a very weird one has you can clearly
see that it has nothing to do with chocolate. This is random and a really good
way to market them as people will remember the advert and remember what brand
made it. The gorilla playing drums is a friendly image. The camera movement in
the advert is very simple as it only moves in and out however pans across the
gorillas face.
The "eyebrow dance" has the same concept as the gorilla advert to
make people remember the company. This has nothing to do with chocolate but
still funny to watch. The camera work is really simple throughout as it only
zooms in and out however the camera angle is level and the shot is a medium
shot type. The audio used is a very well know tune as is they dance there
eyebrows to the music. The advert doesn't include many bits of editing as it is
just filmed however it does cut to the brand logo and colour at the end. The
costumes used in the advert are very formal as the little boy and little girl
don't speak however represent that the style is smart and sensible.
The editing techniques they use
in the adverts shows a photo of the product at the end as it cuts to the
product. The titles pops up with the name of the production company of this
advert at the start, then disappears. At the start of the advert the camera
cuts to a close up shot of him pressing his watch this is to show him
interacting with the watch then cuts back to a medium shot. The
camera then goes closer to emphasis his and hers eyebrows and
then it cuts to the beat of the music as it changes camera
angle and shot type. The editing throughout makes it look like an advert
as it includes the brand and stays with the same genre however the eye brows
have nothing to do with chocolate and it promotes the company name as
people will remember.
F) Relevant legal and ethical issues
The exclusive and assignable legal right, given to the originator for a
fixed number of years, to print, publish, perform, film, or record literary,
artistic, or musical material. (This means that no one can steal Cadbury's
Ideas as the copyright act protects them from being taken.
All media needs to be truthful. This sometimes does come in the small print
however it still is on the page. They do this so customers don't read it as
they only read the text that stands out to users eyes. If they do not tell the
truth the company could get into some serious trouble for false advertisement.
As I have found out in the advert and poster there is no terms and conditions
however the actors still need to agree to be in the video.
G) Regulatory bodies
Who is the ASA?
The Advertising standards authority are the independent regulator for the
advertising all media platforms in the UK. The ASA use advertising codes for
advertising practice written by committees. The main point of the ASA is
to act quickly if complaints and troubles from the public that may be harmful
or offensive advertisement for the public.
The ASA intends to ensure that all adverts are honest and reliable. They
make sue it can be presented to the public in a well-mannered state. They also
have a team that will decide if the adverts can be shown at different times of
the day, for example like adverts after 9pm.
ASA have many sectors that will look at the adverts in each detail to make
sure that they do not make a mistake. These are usually made of independent
experts.
ASA are funded by advertisements and there arrangements with the companies.
Ever since TV was made in 1955 ASA have been there and it was controlled by
legislation.
http://www.asa.org/
H) Method
Print- based
The print-based advertisement are in many different platforms as they can be
shown in many different ways to the public eye. One place you would see this is
in the newspaper. They show in most of the newspapers and also show
in magazines. One they promote their product in magazine to try and
increase the sales. Cadburys purple is very recognisable colour as it
represents the company. The writing for example "Obey tour mouth" and
"the meeting of two greats" stands out because of the background
colour. The best thing is that Cadbury's can be in all types of media as it is
just I will know. I am currently looking at the poster and all factors of
importance are considered as the leading and kerning is well done. The white
space has been done well as it helps the pictures stand out. The house style throughout
all of the campaign has been carefully thought off as they have stuck with the
colour theme which is purple also the fact that they keep making there
chocolate fancy and posh.
Audio Visuals
I will be talking about the adverts for audio and visuals. The adverts do
match the print based product because it matches the same house style as the
posters. In all forms of advertisement Cadbury's try to represent how nice the
chocolate is. As the gorilla advert represented Cadbury's as an image that
the public will remember. The colour purple always stands out a reals in the
potential buyers.
M1) Print-based advertisements used in the campaign
The print base advertisement in
this campaign that I've decided to analyse are 3 posters and one print base in
a magazine. The differences between the print based advertisement in
the magazine and the posters, are the way each one is laid out for
example the leading and the kerning. Font style and the content with in
the media is the same as the house style is the same throughout. The poster I
have looked into are made for billboards so when the general public are out
they will glance at the poster this doesn't really give the reader time. So the
product is placed on it just to make it clear. This is shown in poster three
as the picture stands out a lot more than the writing. This is done on
most of the posters. However the campaign for the Olympics has more
information as it is in a newspaper article and will be seen up close. The TV
advertisement has been made to make you remember the brand but the print
base media follows the genre and the theme of chocolate and the treat. The
poster 2 has a picture of the chocolate holding up the bar of chocolate. In
this poster there is a lot of bank space which brings out the photo as the
picture pop out to the audience. The Creme egg poster has the effect of the egg
splatter over the surface making it look like it is saying them words. This
looks aesthetically pleasing as the texture get the audience want to by one and
eat one.
The colours that the print base
media includes pops out for the customers so the pictures on the posters stand
out. When looking at the print base media I can see that they are trying to
stay with the theme of what’s happening with that season for example for Christmas
they keep with white snowy and cold but for summer they go for photos with
warmth in it.
They usually keep the small
print at the bottom of the poster or magazine so then people may not read it.
The reason for this is if they need to cover any shortcut they may have taken
and someone points out that there is something wrong with their product. The
magazine includes an actor who looks like he works in the factory that makes the
chocolate and gives a seal of approval. Usually you would see the media on TV but you would see it all the way through the day as the adverts and the promotion techniques are child friendly you will usually see these in the advert breaks.
