The aims and objectives for Hwa rang TSD is to create awareness of the company/brand and several products they produce also the service they provide for a martial arts company. To be able to sell their stock and attract buyers, as well as expand and grab the attention of potential customers for the brand I've chosen to make the products for. The aim of the project is to design and create several print base media products. (poster, leaflets, newspaper and billboards) in order to help the company get out to the public and help sales I will have to make the logo more professional also to make a eye catching poster so the general public will look and be interested this will attract buyers. In relation to the objective, the logo will be the main image of the company as it will represent the meaning and the content they produce. As I am thinking of making several print base media for the company which will emphasis the purpose of the company. To get through to the general public I will have to make a poster and flyer.
Target Audience
The target audience for company I have decided to make my print base media for are anybody who wants to get fit and healthy however the company does target there audience 8+ and have no specific gander they aim for. The company currently looks for families who want to get fit together and healthy. They look for people who want to travel the world and learn how to protect them self's just in case something happens. The company also aims for young kids what need to learn respect and discipline. The type of people what are targeted are people in the A,B,C1 categories which means the parents will be able to pay for the service.
Campaign message
The message represented in the campaign I am aiming to create my advertisement for is health and sports. The campaign will help the reader get up and go as it will advertise health sports and want you to do the same sport. They use slogans like "Best of the Best" to make you think that you will be with the best in the world. The logo is very professional and relate to sports very well. With the pressure of body image at the moment in society the reader see that the media represents that anybody can change. The mode of address on my advertising campaign will be formal and will be "teacher to pupil" as it will be giving information on the sport and how the reader can take part.
Relevant legal/ Ethical issues
Copyright is a way for producers to be able to protect their work and for it not to be used with out the producer permission. I will seek permission when I need to use the work form other people however I will no need permission that much as my documentary will all be made by myself. However I will obey this right. I will do this by using a release and consent form.
ASA
The ASA, Advertising Standards Authority apply advertising codes which lay down rules for the advertisers, agencies and media owners to take in consideration when producing work. They are able to remove or have amended any ads that may breach the rules. This may be done as they will see or recognize offensive material, misleading information for example alcohol, gambling, financial products and violence. I will obey these guidelines in my documentary and poster. For example one of the codes I will need to adhere to is "Harm and Offence" this is because my documentary is about fighting. My print material should not cause offence of the grounds gender, sexual orientation, religion or disability or age. Ofcom have a lot of control when it comes to adverts so I will have to make my trailer short. Ofcom will look out if there is any problems with the adverts and could decide to take it off the TV.
Regulatory Bodies
The print base advertisements media such as posters, flyers, CD cover and billboards will all be rated for the audience so they can see if it is suitable for them or the parent's child. Before I release the print base media into the public the BBFC will have to look at it and give it a rating also to approve the documentary to be on TV.
Campaign schedule
The print base advertisement for example like the posters and the flyers will be shown around different location. For example the poster can stand out to the public if it near a public area. A billboard will be one of the best ways to get the organization in a better shape. The print base advertisement will have many of the students that already fight in this certain art form. The action that we perform will be in some of the photos to make the poster or flyer interesting. The photos will all be taken in the sports hall where we all train and may be in the halls where we all wait. The flyers and posters will be distributed in the gyms and dotted around certain locations. You can also find them on social media such as Facebook and Twitter. It will be on social media for 2 months then we need to make a new one to keep the club and people updated.
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